NGAM Phorn

Publications (5)

1. Determinants of Customer Loyalty: A Case Study of Commercial Bank Customers in Phnom Penh
   AUB Research Series · 2025
2. Factors Influencing Customer Loyalty in Commercial Banks: A Case Study of ACLEDA Bank Plc.
   Cambodia Journal for Business and Professional Practice · 2024
3. The Impact of Self-Service Banking Quality on Customer Satisfaction: Evidence from ACLEDA Bank Plc.
   AIB Research Series · 2023
4. Investigating Factors Influencing Students' Intention to Learn Mathematics Using the Theory of Planned Behavior: A Case Study at ACLEDA Institute of Business
   AIB Research Series · 2022
5. Factors Influencing Students' Major Choice Intention: A Case Study of Finance and Banking Major at AIB
   AIB Research Series · 2022