SOU Veasna
RUPP
Tourism, Human Resources Management, Brand Development, Consumer Behavior, Digital Media Advertising, and Marketing Management.
h-index: 9Citations: 1164Years of experience: 25
Publications (30)
- Employment and Employability at Higher Education Institutions (HEIs): Perspectives of Undergraduate Students in Cambodia2026 — Chealy Chet, Serey Sok, Chan Oeurn Chey, Leang Un, Veasna Sou, Chansopheak Keng, Punleu Thou
- Key Factors Influencing Environmentally Responsible Behavior in the Community-Based Ecotourism Development (CBET): Antecedents and ImplicationsOpen Journal of Ecology · 2025 — Sambath Phou,Chanveasna Uk , & Tithdanin Chav
- Qualitative Research NVIVO Pro 15- Step by stepRoyal University of Phnom Penh · 2025 — Sambath, Phou, & Uk Chanveasna
- Comprehensive school safety framework (CSSF): pupils’ experiences during the COVID-19 measures at primary schools in Stung Treng province, Cambodia2025 — Serey Sok, Chealy Chet, Tepsam Ol Chen, Chansopheak Keng, Veasna Sou
- Key Impacts of Leader Behavior and Trust-In Leader on Person-Organization Fit and Expatriate Teacher’s Job Performance in International Private Schools, CambodiaOpen Journal of Leadership · 2025 — Sarun Piseth, Try Chantuch, Pen Phalpiseth, Sou Veasna
- The Impact of Creative Media Advertising on Consumer Purchasing Intention: The Role of Celebrity Endorsement in Banner AdvertisementsThe 26th Asia Pacific Management Conference (APMC) in Hochi Minh City, Vietnam · 2025 — UK Chanveasna, CHHOUR Senglong, KIM Kirivadid, SOU Veasna
- Marketing Performance and Family-Owned Successor Skills in Foreign-Owned Businesses in CambodiaInternational Journal of Indonesian Business Review · 2025 — Mengtieng Chea, Chanthuch Try, Veasna Sou
- The Curriculum's Effectiveness in Technical and Vocational Education and Training (TVET): A Case Study of the National Vocation Institute in Battambang, CambodiaArchives of Business Research · 2025 — Heng Ngounhort, Thanakyuth Sal Vichea, Try Chanthuch
- The Linkage Relationship between Knowledge Creation and Business Sustainability in Cross-Sectional Banking Services: The Key Mediating Role of Technological Innovation CapabilityAmerican Journal of Industrial and Business Management · 2024
- The Effects of Social Support and Cultural Intelligence on Expatriate Adjustment and PerformanceOpen Journal of Social Sciences · 2024
- The Antecedents of Career Development Competency in SMEs, CambodiaOpen Journal of Business and Management · 2024
- The Antecedents and Consequences of Job Satisfaction on Teachers’ Job Retention in HEI, CambodiaOpen Journal of Social Sciences · 2024
- Key Perspectives of Student Alumni’s Career Satisfaction: A Tracer Study of National Vocational Institute of Battambang and Battambang Institute of Technology, CambodiaCreative Education · 2024
- A Cross-Level Analysis of Linking Transformational Leadership and Employee Creativity to Enhance Task Performance: The Mediating Effects of Person-Supervisor Fit and Psychological EmpowermentJournal of Human Resource and Sustainability Studies · 2024 — Uk Chanveasna, Kang Sovannara, Wann-Yih Wu, & Heng Ngounhort
- An investigation of consumer attitude towards anti-plastic bag consumption in CambodiaResearch in Social Sciences · 2024 — PHOU Sambath, UK Chanveasna, & SOM Chenda
- Research Methodology [Khmer version]Royal University of Phnom Penh · 2023
- Roles of Agricultural Cooperatives (ACs) in Drought Risk Management among Smallholder Farmers in Pursat and Kampong Speu Provinces, CambodiaWater · 2023
- The Key Impacts of Student Satisfaction with Job Opportunity in Technical and Vocational Education and Training (TVET), CambodiaEuropean Journal of Business and Management · 2023
- Pupil participation in the comprehensive school safety framework at primary schools in Stung Streng province, CambodiaInternational Journal of Disaster Risk Reduction · 2023
- The Effectiveness of the Vocational Training Programs for Women Prisoners at the 2nd Correctional Center in CambodiaZenodo · 2023
- Statistics for Research [Khmer version]Royal University of Phnom Penh · 2022 — Sambath, Phou, & Pechang, OU
- The Antecedents and Consequences of Study Commitment to Online Learning at Higher Education Institutions (HEIs) in CambodiaSustainability · 2022
- Local Engagement in the Agricultural Cooperatives (ACs) Operation in CambodiaSustainability · 2022
- Economics Theory [Khmer version]Royal University of Phnom Penh · 2020 — Hang Chandy and Khim Chamroeun
- Microeconomics [Khmer version]Royal University of Phnom Penh · 2018 — Uk Chanveasna
- Linking HRM Practices and Service Employee Perceptions of Job Satisfaction to Perform Service Quality for Customers in CambodiaDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science · 2015
- A Multilevel-Investigation of the Moderating Role of Personality Traits to Perform Service Recovery in Cambodia, Taiwan, and SigaporeDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science · 2015
- The antecedents of cultural effectiveness of expatriation: moderating effects of psychological contractsAsia Pacific Journal of Human Resources · 2014
- The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination imageTourism Management · 2013
- The effects of social support and transformational leadership on expatriate adjustment and performanceCareer Development International · 2013