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MoEYS

SOU Veasna

RUPP

Tourism, Human Resources Management, Brand Development, Consumer Behavior, Digital Media Advertising, and Marketing Management.

h-index: 10Citations: 1169Years of experience: 25
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Publications (47)

  1. The Effects of Self-Branding on Brand Loyalty with the Visa Card Banking Services in Cambod
    American Journal of Economics and Business Innovation · 2026 — Youmong HAK, Sam Ean LAY, Sothan YOEUNG
  2. Employment and Employability at Higher Education Institutions (HEIs): Perspectives of Undergraduate Students in Cambodia
    Higher Education Quarterly · 2026 — Chet, C., S. Sok, C. O. Chey, et al.
  3. Key Factors Influencing Environmentally Responsible Behavior in the Community-Based Ecotourism Development (CBET): Antecedents and Implications
    Open Journal of Ecology · 2025 — Sambath Phou,Chanveasna Uk , & Tithdanin Chav
  4. Qualitative Research NVIVO Pro 15- Step by step
    Royal University of Phnom Penh · 2025 — Sambath, Phou, & Uk Chanveasna
  5. Comprehensive school safety framework (CSSF): pupils’ experiences during the COVID-19 measures at primary schools in Stung Treng province, Cambodia
    Continuity & Resilience Review · 2025 — Serey Sok, Chealy Chet, Tepsam Ol Chen, Chansopheak Keng, Veasna Sou
  6. Key Impacts of Leader Behavior and Trust-In Leader on Person-Organization Fit and Expatriate Teacher’s Job Performance in International Private Schools, Cambodia
    Open Journal of Leadership · 2025 — Sarun Piseth, Try Chantuch, Pen Phalpiseth, Sou Veasna
  7. The Impact of Creative Media Advertising on Consumer Purchasing Intention: The Role of Celebrity Endorsement in Banner Advertisements
    The 26th Asia Pacific Management Conference (APMC) in Hochi Minh City, Vietnam · 2025 — UK Chanveasna, CHHOUR Senglong, KIM Kirivadid, SOU Veasna
  8. Marketing Performance and Family-Owned Successor Skills in Foreign-Owned Businesses in Cambodia
    International Journal of Indonesian Business Review · 2025 — Mengtieng Chea, Chanthuch Try, Veasna Sou
  9. The Curriculum's Effectiveness in Technical and Vocational Education and Training (TVET): A Case Study of the National Vocation Institute in Battambang, Cambodia
    Archives of Business Research · 2025 — Heng Ngounhort, Thanakyuth Sal Vichea, Try Chanthuch
  10. The effect of digital media advertising on consumer purchasing intention. The 25th Asia Pacific Management Conference, Kasetsart University, Bangkok, July 16 - 18, 2024,
    Kasetsart University, Bangkok, July 16 - 18, 2024 · 2024 — Veasna, S., Chanveasna, U., Kirivadid, K., Vongratanak, K., Somala, C., Pheakiknik, H., Channarak, G., & Dalin, P
  11. Knowledge Creation, Technological Innovation Capability, and Business Sustainability: A Cross-Sectional Evidences from the Banking Service Industries in Cambodia
    AIB Seoul, 4-6th July 2024, Korea. · 2024 — Veasna, Sou., Chanveasna, Uk., Chanthuch, Try., Ngounhort, Hort.
  12. The Linkage Relationship between Knowledge Creation and Business Sustainability in Cross-Sectional Banking Services: The Key Mediating Role of Technological Innovation Capability
    American Journal of Industrial and Business Management · 2024 — Chanveasna, Uk., Kirivadid, Kim., Yim, La., Veasna, Sou
  13. The Effects of Social Support and Cultural Intelligence on Expatriate Adjustment and Performance
    Open Journal of Social Sciences · 2024 — Chanveasna, U. , Chanthuch, T. , Veasna, S. , Sovannara, K. and Ngounhort, H.
  14. The Antecedents of Career Development Competency in SMEs, Cambodia
    Open Journal of Business and Management · 2024 — Chanveasna, U. , Veasna, S. and Sovannara, K.
  15. The Antecedents and Consequences of Job Satisfaction on Teachers’ Job Retention in HEI, Cambodia
    Open Journal of Social Sciences · 2024 — Ngounhort, H. , Chanveasna, U. , Kirivadid, K. & Veasna, S.
  16. Key Perspectives of Student Alumni’s Career Satisfaction: A Tracer Study of National Vocational Institute of Battambang and Battambang Institute of Technology, Cambodia
    Creative Education · 2024 — Ngounhort, H. , Chanthuch, T. & Veasna, S.
  17. A Cross-Level Analysis of Linking Transformational Leadership and Employee Creativity to Enhance Task Performance: The Mediating Effects of Person-Supervisor Fit and Psychological Empowerment
    Journal of Human Resource and Sustainability Studies · 2024 — Uk Chanveasna, Kang Sovannara, Wann-Yih Wu, & Heng Ngounhort
  18. An investigation of consumer attitude towards anti-plastic bag consumption in Cambodia
    Research in Social Sciences · 2024 — PHOU Sambath, UK Chanveasna, & SOM Chenda
  19. Roles of Agricultural Cooperatives (ACs) in Drought Risk Management among Smallholder Farmers in Pursat and Kampong Speu Provinces, Cambodia
    Water · 2023 — Chhinh, N., Sok, S., Sou, V., & Nguonphan, P.
  20. The Key Impacts of Student Satisfaction with Job Opportunity in Technical and Vocational Education and Training (TVET), Cambodia
    European Journal of Business and Management · 2023 — Chanthuch, TRY, Ngounhort, HENG, Veasna, SOU
  21. Pupil participation in the comprehensive school safety framework at primary schools in Stung Streng province, Cambodia
    International Journal of Disaster Risk Reduction · 2023 — Chet, C., Sok, S., Chen, T. O., Sou, V., & Chey, C. O.
  22. The Effectiveness of the Vocational Training Programs for Women Prisoners at the 2nd Correctional Center in Cambodia
    International Journal of Scientific Development and Research (IJSDR) · 2023 — Chanthuch, TRY, Sokphat, KEO, Veasna, SOU
  23. Statistics for Research [Khmer version]
    Royal University of Phnom Penh · 2022 — Sambath, Phou, & Pichhang, OU
  24. The Antecedents and Consequences of Study Commitment to Online Learning at Higher Education Institutions (HEIs) in Cambodia
    Sustainability · 2022 — Chet, C.; Sok, S.; Sou, V.
  25. Local Engagement in the Agricultural Cooperatives (ACs) Operation in Cambodia
    Sustainability · 2022 — Chhinh, N.; Sok, S.; Sou, V.; Nguonphan, P.
  26. Research Methodology [Khmer version]
    Royal University of Phnom Penh · 2021 — Phou Sambath & Ou Pichhang
  27. Economics Theory [Khmer version]
    Royal University of Phnom Penh · 2020 — Hang Chandy and Khim Chamroeun
  28. Microeconomics [Khmer version]
    Royal University of Phnom Penh · 2018 — Uk Chanveasna
  29. The Antecedents of Innovation Climate: A Case of High-Tech Industries in Taiwan
    ELLA-AIT Conference, July 25-27, 2017, Bangkok, Thailand. · 2017 — Sou, V., & Lee, L-Y.
  30. The Antecedents of Employee Retention in HRM Practice
    16th Asia-Pacific Conference on Global Business, Economics, Finance and Social Science (AP17Taiwan Conference), December 21-22, 2017, Taipei, Taiwan. · 2017 — Sou, V., Zepp, R., & Lee, L-Y.
  31. The Antecedents of Leader Creativity: A Case of Chinese Subsidiary Firms
    11th Asia-Pacific Conference on Global Business, Economics, Finance and Business Management (AP17Thai Conference), 16-18th February, Bangkok, Thailand. · 2017 — Sou, V., & Much, P.
  32. Model of Tourism Marketing Practices and Destination Loyalty
    11th Asia-Pacific Conference on Global Business, Economics, Finance and Business Management (AP17Thai Conference), 16-18th February, Bangkok, Thailand. · 2017 — Veasna, S., & Sothan. Y.
  33. Linking HRM Practices and Service Employee Perceptions of Job Satisfaction to Perform Service Quality for Customers in Cambodia
    Developments in Marketing Science: Proceedings of the Academy of Marketing Science · 2015 — Sou, V., Wu, W.Y., Hsi-An, S.
  34. A Multilevel-Investigation of the Moderating Role of Personality Traits to Perform Service Recovery in Cambodia, Taiwan, and Sigapore
    Developments in Marketing Science: Proceedings of the Academy of Marketing Science · 2015 — Wu, W.Y., Veasna, S., Chu-Hsin, H.
  35. The antecedents of cultural effectiveness of expatriation: moderating effects of psychological contracts
    Asia Pacific Journal of Human Resources · 2014 — Lee, L.-Y., Veasna, S. and Sukoco, B.M
  36. The Antecedents of Destination Satisfaction: The Mediating Effects of Destination Gap
    2nd World Research Summit for Tourism and Hospitality: Crossing the Bridge, December 15-17, 2013, Orlando, Florida, USA. · 2013 — Sou, V., Wu. W.Y., & Leang. D.
  37. The Effects of Social Exchange Perspective on Employee Creativity: A Multilevel Investigation
    The 18th Asia Pacific Decision Science Institute Conference, July 9-13, 2013 Bali, Indonesia. · 2013 — Lee, L.Y., & Veasna, S
  38. The Antecedents of Expatriates’ Creative Engagement
    Technology Innovation & Industrial Management (TIIM), May 29-31, Phuket, Thailand. · 2013 — Lee, L.Y., & Sou,V.
  39. The Antecedents of Innovation Climate: Cross-Level Mediation Perspectives
    Technology Innovation & Industrial Management (TIIM), May 29-31, Phuket, Thailand. · 2013 — Lee, L.Y., & Veasna, S.
  40. The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image
    Tourism Management · 2013 — Veasna, S., Wu, W.-Y., & Huang, C.-H.
  41. The effects of social support and transformational leadership on expatriate adjustment and performance
    Career Development International · 2013 — Lee L, Veasna S, Wu W
  42. The Effects of Social Support and Cultural Intelligence on Expatriate Adjustment and Performance
    Asia Academy of Management Conference (AAoM), December 10-12, Seoul, Korea. · 2012 — Lee, L.Y., Sou, V., & Hsiu-Chen, C.
  43. The Effects of Emotional and Cultural Intelligence on the Effectiveness of Expatriation
    Asia Pacific Management Conference (APMC), December 2, 2011, Tainan, Taiwan. · 2011 — Lee, L.Y., & Veasna, S
  44. A Model of Persuasive Messages and Word-of-Mouth Communications in Tourist Destination Sites
    Academy Conference, May 26-29, Audencia Nantes, France. · 2009 — Veasna, S., Huang, C.H., & Wu, W.Y.
  45. Linkage HRM Practices and Service Employee Perceptions of Job Satisfaction to Perform Service Quality for Customers in Cambodia
    Annual Conference of Academy of Marketing Science, May 20-23, Baltimore, USA · 2009 — Sou, V., Wu, W.Y., Hsi-An, S.
  46. Persuasive Message and Word-of-Mouth Communications Formation: Taiwan and Cambodia Tourist Destination Sites
    Annual Conference of Society for Marketing Advances, November 4-7, New Orleans, Louisiana, USA. · 2009 — Wu, W.Y., Huang, C.H., & Veasna, S.
  47. An Investigation of the Effectiveness of Destination Loyalty in Tourism Sites: International Travelers’ Experiences in Taiwan, Singapore, and Malaysia
    Annual Conference of Society for Marketing Advances, November 4-9, Florida, USA. · 2008 — Sou, V., & Wu, W.Y.