MoEYS

SOU Veasna

RUPP

Tourism, Human Resources Management, Brand Development, Consumer Behavior, Digital Media Advertising, and Marketing Management.

h-index: 9Citations: 1164Years of experience: 25

Publications (30)

  1. Employment and Employability at Higher Education Institutions (HEIs): Perspectives of Undergraduate Students in Cambodia
    2026 — Chealy Chet, Serey Sok, Chan Oeurn Chey, Leang Un, Veasna Sou, Chansopheak Keng, Punleu Thou
  2. Key Factors Influencing Environmentally Responsible Behavior in the Community-Based Ecotourism Development (CBET): Antecedents and Implications
    Open Journal of Ecology · 2025 — Sambath Phou,Chanveasna Uk , & Tithdanin Chav
  3. Qualitative Research NVIVO Pro 15- Step by step
    Royal University of Phnom Penh · 2025 — Sambath, Phou, & Uk Chanveasna
  4. Comprehensive school safety framework (CSSF): pupils’ experiences during the COVID-19 measures at primary schools in Stung Treng province, Cambodia
    2025 — Serey Sok, Chealy Chet, Tepsam Ol Chen, Chansopheak Keng, Veasna Sou
  5. Key Impacts of Leader Behavior and Trust-In Leader on Person-Organization Fit and Expatriate Teacher’s Job Performance in International Private Schools, Cambodia
    Open Journal of Leadership · 2025 — Sarun Piseth, Try Chantuch, Pen Phalpiseth, Sou Veasna
  6. The Impact of Creative Media Advertising on Consumer Purchasing Intention: The Role of Celebrity Endorsement in Banner Advertisements
    The 26th Asia Pacific Management Conference (APMC) in Hochi Minh City, Vietnam · 2025 — UK Chanveasna, CHHOUR Senglong, KIM Kirivadid, SOU Veasna
  7. Marketing Performance and Family-Owned Successor Skills in Foreign-Owned Businesses in Cambodia
    International Journal of Indonesian Business Review · 2025 — Mengtieng Chea, Chanthuch Try, Veasna Sou
  8. The Curriculum's Effectiveness in Technical and Vocational Education and Training (TVET): A Case Study of the National Vocation Institute in Battambang, Cambodia
    Archives of Business Research · 2025 — Heng Ngounhort, Thanakyuth Sal Vichea, Try Chanthuch
  9. The Linkage Relationship between Knowledge Creation and Business Sustainability in Cross-Sectional Banking Services: The Key Mediating Role of Technological Innovation Capability
    American Journal of Industrial and Business Management · 2024
  10. The Effects of Social Support and Cultural Intelligence on Expatriate Adjustment and Performance
    Open Journal of Social Sciences · 2024
  11. The Antecedents of Career Development Competency in SMEs, Cambodia
    Open Journal of Business and Management · 2024
  12. The Antecedents and Consequences of Job Satisfaction on Teachers’ Job Retention in HEI, Cambodia
    Open Journal of Social Sciences · 2024
  13. Key Perspectives of Student Alumni’s Career Satisfaction: A Tracer Study of National Vocational Institute of Battambang and Battambang Institute of Technology, Cambodia
    Creative Education · 2024
  14. A Cross-Level Analysis of Linking Transformational Leadership and Employee Creativity to Enhance Task Performance: The Mediating Effects of Person-Supervisor Fit and Psychological Empowerment
    Journal of Human Resource and Sustainability Studies · 2024 — Uk Chanveasna, Kang Sovannara, Wann-Yih Wu, & Heng Ngounhort
  15. An investigation of consumer attitude towards anti-plastic bag consumption in Cambodia
    Research in Social Sciences · 2024 — PHOU Sambath, UK Chanveasna, & SOM Chenda
  16. Research Methodology [Khmer version]
    Royal University of Phnom Penh · 2023
  17. Roles of Agricultural Cooperatives (ACs) in Drought Risk Management among Smallholder Farmers in Pursat and Kampong Speu Provinces, Cambodia
    Water · 2023
  18. The Key Impacts of Student Satisfaction with Job Opportunity in Technical and Vocational Education and Training (TVET), Cambodia
    European Journal of Business and Management · 2023
  19. Pupil participation in the comprehensive school safety framework at primary schools in Stung Streng province, Cambodia
    International Journal of Disaster Risk Reduction · 2023
  20. The Effectiveness of the Vocational Training Programs for Women Prisoners at the 2nd Correctional Center in Cambodia
    Zenodo · 2023
  21. Statistics for Research [Khmer version]
    Royal University of Phnom Penh · 2022 — Sambath, Phou, & Pechang, OU
  22. The Antecedents and Consequences of Study Commitment to Online Learning at Higher Education Institutions (HEIs) in Cambodia
    Sustainability · 2022
  23. Local Engagement in the Agricultural Cooperatives (ACs) Operation in Cambodia
    Sustainability · 2022
  24. Economics Theory [Khmer version]
    Royal University of Phnom Penh · 2020 — Hang Chandy and Khim Chamroeun
  25. Microeconomics [Khmer version]
    Royal University of Phnom Penh · 2018 — Uk Chanveasna
  26. Linking HRM Practices and Service Employee Perceptions of Job Satisfaction to Perform Service Quality for Customers in Cambodia
    Developments in Marketing Science: Proceedings of the Academy of Marketing Science · 2015
  27. A Multilevel-Investigation of the Moderating Role of Personality Traits to Perform Service Recovery in Cambodia, Taiwan, and Sigapore
    Developments in Marketing Science: Proceedings of the Academy of Marketing Science · 2015
  28. The antecedents of cultural effectiveness of expatriation: moderating effects of psychological contracts
    Asia Pacific Journal of Human Resources · 2014
  29. The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image
    Tourism Management · 2013
  30. The effects of social support and transformational leadership on expatriate adjustment and performance
    Career Development International · 2013