CHHOEURM VICHEKA

Publications (7)

1. Determinants of Customer Satisfaction in Digital Banking: Case Study in Battambang
   European journal of management, economics and business. · 2026 — Sreyka Pich, Sophalai Chea, Morin Tieng, Rany Sam
2. Social Media Communication, Customer-Based Brand Equity, and Purchase Intention: Evidence from Battambang
   European journal of management, economics and business. · 2026 — Tina Pheap, Sophors Phai, Cheonghuy Keo, Morin Tieng, Rany Sam
3. The Impact of Financial Literacy on the Quality of Personal Financial Planning: A Case Study of Battambang Residents
   HAL · 2026 — Chanpenhboramey Loem, Emaliza Srun, Soklin Tich, Morin Tieng, Rany Sam
4. Determinants of Accounting Major Selection among Undergraduate Students in Battambang City, Cambodia
   HAL · 2026 — Tetya Mith, Mengheang Yam, Socheata Kor, Morin Tieng, Rany Sam
5. Determinants of University Students' Intent to Adopt Artificial Intelligence (AI): A Case Study of the National University of Battambang, Cambodia
   HAL · 2026 — Sereyratana Leng, Kimhour Thai, Elen Ly, Morin Tieng, Rany Sam
6. Institutional Policies to Support Doctoral Education Reform and Research Outcomes
   IGI Global eBooks · 2025 — Morin Tieng, Rany Sam, Riem Meng, Lem Pring, Sreykeo Peng, Chiva Chin, Sokheng Hon, Chantithya Men, Ey Doeurn, Mina Pich
7. Integrating AI into Legal Education in Cambodian Higher Education
   Advances in computational intelligence and robotics book series · 2025 — Morin Tieng, Rany Sam, Ry Hour, Soeurn Chenda, Voithna Nhean, Sovann Ly, Sinath No, Sarith Chiv, Mina Pich