All researchers
MoEYS

SOUN Hong

NUM

Marketing and Management

Years of experience: 17
ORCID

Publications (34)

  1. Influencing factors on continuance intention to adopt mobile payment: the mediating role of user satisfaction
    Southeast Asian Journal of Service Management · 2026
  2. Factors influencing condominium purchase intention in Phnom Penh, Cambodia
    Southeast Asian Journal of Service Management · 2026
  3. Determinants of Non-Performing Loans in Cambodia
    International Journal of Economics and Financial Issues · 2026
  4. The role of social media in shaping purchasing decisions in Phnom Penh, Cambodia
    Southeast Asian Journal of Service Management · 2026
  5. Factors influencing consumer purchase intention among people living in Phnom Penh: a study of Aliexpress cross-border e-commerce
    Southeast Asian Journal of Service Management · 2026
  6. Consumer purchase intention on life insurance among Cambodians
    Southeast Asian Journal of Service Management · 2026
  7. CONSUMER TRAITS DRIVING SOCIAL COMMERCE PURCHASE INTENTION IN CAMBODIA
    Jana Nexus: Journal of Business and Management Studies · 2026
  8. THE CHALLENGES FACED BY ELECTRIC VEHICLE USERS IN CAMBODIA FOCUS ON 4WHEEL Porly
    2025
  9. The Challenges Faced by Street Coffee Vendor in Business Registration
    NUM Research Series 8 · 2025
  10. Marketing Strategies of Knai Bang Chatt by Kep West
    NUM Research Series 8 · 2025
  11. Determinants of Tourists’ Loyalty on Visiting Phnom Penh, Cambodia
    NUM Research Series 8 · 2025
  12. FACTORS INFLUENCING USER SATISFACTION AND CONTINUANCE INTENTION IN MOBILE PAYMENT APPS IN CAMBODIA: A STRUCTURED LITERATURE REVIEW
    Journal of Social Sciences and Humanities · 2025
  13. Customer satisfaction with digital banking in Cambodia
    Southeast Asian Journal of Service Management · 2025
  14. Leadership Skills Required by Managers in Digital Age in Cambodia
    NUM Research Series 7 · 2024
  15. Determining Factors of Tourists Loyalty to Revisit Phnom Penh, Cambodia
    International Journal of Research in Engineering, Science and Management · 2024
  16. Purchase Intention from Social Media Platform under the Integration of Money Attitude, Conformity and Price Sensitivity
    Journal of Service Science and Management · 2024
  17. Factors Affecting Employee Retention of Private Companies in Cambodia by Qualitative and Quantitative Approach
    British Journal of Management and Marketing Studies · 2024
  18. AN INVESTIGATION OF FACTORS INFLUENCING TOURISTS’ LOYALTY TO REVISIT PHNOM PENH, CAMBODIA
    Journal of Social Sciences and Humanities · 2024
  19. Factors Influencing Project Complexity in Construction Project: A Case Study on Local Cambodian Constructions
    The International Journal of Novel Research and Development · 2023
  20. Factors Affecting Employee Retention: A Case Study of Private Companies in Cambodia
    The International Journal of Novel Research and Development · 2023
  21. Challenges of Family Businesses in Cambodia
    NUM Research Series, Special Issue 6 · 2023
  22. Factors Influencing Disputes in Construction Projects: A Case Study on Local Cambodian Construction
    European Journal of Business and Management · 2023
  23. Factors Affecting Employee Retention of Private Companies in Cambodia Using Delphi Method
    American Journal of Education and Technology · 2023
  24. Factors Influencing Quality of Construction Projects in Cambodia
    Zenodo · 2023
  25. Mobile Phone Addiction, A Case Study for NUM’s Students
    NUM Research Series 4 · 2017
  26. Mobile Phone Addition, A Case Study for NUM’s Students
    NUM Research Series 4 · 2017
  27. Consumer Behaviour on Facebook Advertisment in Phnom Penh, Cambodia
    NUM Research Series 4 · 2017
  28. Shopper Behaviour on Fresh Meats Between Traditional Market and Supermarket in Phnom Penh, Cambodia
    NUM Research Series 3 · 2016
  29. Factors Influencing Online Shopping Behavior
    NUM Research Series 3 · 2016
  30. Aggregate Imports and Expenditure Components in Cambodia: ARDL Bounds Testing Approach to Cointegration
    NUM Research Series 3 · 2016
  31. A Model of Entrepreneur Success: Linking Theory and Practice
    The WEI International Academic Conference Proceedings · 2016
  32. Factors Influencing Students’ Career Choice: The Case Study of the National University of Management, Phnom Penh, Cambodia
    NUM Research Series 2 · 2015
  33. Factors Driving Student Learning Motivation
    NUM Research Series · 2015
  34. Differences in Consumer Behavior When Purchasing Life-changing and Significant Products
    International Journal of Business Research · 2010