MoEYS

LONG Bunteng

WU

Innovation and Digital in Business and Education

h-index: 4Citations: 84Years of experience: 20

Publications (13)

  1. The effect of perception of transformational leadership on job satisfaction, innovative behavior, and work performance of the university’s staff in Phnom Penh, Cambodia
    International Journal of Business and Management (IJBM) · 2026
  2. Employability Pathways in Tertiary Education: Insights from Cambodian Undergraduates
    Journal of Social Sciences and Humanities · 2026
  3. Driving Student Engagement through Reading Motivation: A Tertiary-Level Analysis of Self-Efficacy and Motivational Factors
    Cambodia Journal for Business and Professional Practice · 2026
  4. PERFORMANCE MANAGEMENT PRACTICE IN THE WORKPLACE: A Qualitative Studies Based on Comparative Model Theories and Literature Reviews
    2025
  5. Exploring the Determinants of Cryptocurrency Usage Intentions in Cambodia: A Quantitative Study Based on Technology Adoption Model (TAM)
    AUB Research Series · 2025
  6. Factors Influencing Digital Trust Among Young People in Phnom Penh: The Adoption of Expectation Confirmatory Theory
    Cambodia Journal for Business and Professional Practice · 2024
  7. Factors Influencing University Student Decision to Utilize Mobile Banking in Cambodia: An Extension of UTAUT-2 with SERVQUAL and DIT
    2024
  8. EFFECTS OF SERVICE QUALITY, HOTEL TECHNOLOGY, AND PRICE FAIRNESS ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION IN HOTEL INDUSTRY IN CAMBODIA
    2024
  9. Factors Influencing Consumers Intention towards Online Food Purchasing in Phnom Penh
    Asian Journal of Economics, Business and Accounting · 2023
  10. THE FACTORS AFFECTING EMPLOYEE RETENTION: A Case Study of Employee Training Development at ACLEDA Bank Plc.
    2023
  11. SOCIAL MEDIA AND STUDENTS' ACADEMIC PERFORMANCE: A Case Study of Students Pursuing Business Administration at Higher Education Institution in Phnom Penh, Cambodia
    2023
  12. Factors Affecting Organizational Performance: A Study on Four Factors Motivation, Ability, Roles, and Organizational Support
    2022
  13. FACTOR AFFECTING ICT-BASED LEARNING IN HIGHER EDUCATION IN PHNOM PENH, CAMBODIA
    Journal of Global Business Review · 2021