PHOU Sambath

Publications (22)

1. Cambodia-China Relationship Quality Research: Perspectives of Cambodian Generation X, Generation Y and Generation Zo / CNS) 1 CONTEMPORARY WORLD CAMBODIA
   Contemporary World Cambodia · 2026 — Kong Pitoe
2. An assessment of bank efficiency in Cambodia: A comparison between multi-criteria measurement and the DEA approach
   Asia Pacific Management Review · 2026 — Wann-Yih Wu, Ying-Kai Liao, Wei-Shiun Chang, Thi Thinh Vo, Gia Vung Dang, Ting Chih Wu, Leang Un, Chandy Hang
3. The Cambodia-China Strategic Partnership and Their Power Balance within Asean
   World Contemporary Cambodia · 2025 — S. Limsong
4. Contextualizing competitive advantage in emerging markets: A qualitative study of company competitiveness in Laos
   Asia Pacific Management Review · 2025 — Wann-Yih Wu, Kyaw Zay Ya, Wei-Shiun Chang, Alay Phonvisay, Vadsana Chanthanasinh, Xayphone Kongmanila,
5. Key Factors Influencing Environmentally Responsible Behavior in the Community-Based Ecotourism Development (CBET): Antecedents and Implications
   Open Journal of Ecology · 2025 — Chanveasna Uk, Tithdanin Chav, Veasna Sou
6. The Effects of Transformational Leadership, Sustainability Innovation, and Green Practices on Green Performance Using Balanced Scorecard Approach
   International Journal of Asian Business and Information Management (IJABIM) · 2025 — Thi That Pham, Wann Yih Wu, Ying Kai Liao
7. Impacts of Social Networking Sites on Brand Loyalty through Customer Engagement: Evidence from Cambodian Users
   Open Journal of Business & Management · 2024 — Phichhang Ou, Bunmeng Chov, Tithdanin Chav
8. Factors Affecting Customers’ Behavioral Intention Toward Using Mobile Food Delivery Application Services: A Study in Phnom Penh, Cambodia
   Congress on Smart Computing Technologies · 2024 — Phichhang Ou, Kimhou Kao, Rido Thath, Tithdanin Chav
9. An investigation of consumer attitude towards anti-plastic bag consumption in Cambodia
   Research in Social Sciences · 2024 — Chanveasna Uk, Chenda Som, Veasna Sou
10. Investigating Factors Influencing Consumers’ Purchase Intention and Decisions towards Bubble Tea in Phnom Penh, Cambodia
    Cambodia Journal for Business and Professional Practice · 2024 — Sokha Norng, Orvatey Hann
11. Key factors influencing environmentally responsible behavior in the community-based ecotourism development (CBET): Antecedents and implications
    Open Journal of Ecology · 2024 — C Uk, T Chav, V Sou
12. Firm Value in a Situation of Free Cash Flow and Investment Sensitivity, External Finance Constraint and Information Asymmetry
    Economics and Business International Conference · 2019 — Rina Br. Bukit1, Sri Mulyani, Fahmi N. Nasution
13. A model of entrepreneur success: Linking theory and practice
    International Conference on Global Business & Social Entrepreneurship · 2016 — S Limsong, S Seang, S Hong
14. Symbolic, experiential and functional consumptions of heritage tourisms: The case of angkor world heritage site, Cambodia
    International Journal of Tourism Research · 2016 — Ching-Fu Chen, A Leask
15. មួលដ្ឋានគ្រឹះនៃម៉ាឃីតទីង Basic Marketing
    Asia Euro University · 2015
16. The effects of celebrity endorsers on brand personality, brand trust, brand preference and purchase intention
    Academy of Marketing Science · 2015 — Don Jyh-Fu Jeng
17. A closer look at destination: image, personality, relationship and loyalty
    Tourism Management · 2013 — Ching-Fu Chen
18. Effective Writing Skills 3 for International Business: From Paragraphs to Essays
    Asia Euro Univeristy · 2010 — V. Sorn
19. Effective Writing Skills 2 for International Business: Sentence Constructions and Punctuation
    Asia Euro University · 2010 — V. Sorn
20. Effective Writing Skills 1 for International Business: Phrases, Clauses, and Sentences.
    2010 — V. Sorn
21. Effective Writing Skills 4 for International Business: Essay, Graph Interpretation and Letter Writings
    Asia Euro University · 2009 — V. Sorn
22. The important factors of hotel products and services as perceived by leisure travelers visiting Angkor Wat
    ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS · 2008 — FC Cheng