MoEYS

NORNG Sokha

AUB

Business, Marketing, Entreprenuership, Leadership, management, educational technology, and behavioral finance

Publications (17)

  1. Evaluating the influence of Herzberg’s two-factor theory on employee performance: A case study of ACLEDA Bank Plc. and its subsidiaries.
    Cambodia Journal for Business and Professional Practice · 2026 — Chanpov, Ou
  2. Determinants of online clothes shopping intention in Phnom Penh city: The adoption of the theory of planned behavior
    AUB Research Series · 2025 — Sokan, Heng
  3. Factors Influencing Customer Satisfaction and Repurchase Intention of Online Food Delivery Service in Cambodia
    RMUTT Global Business Accounting and Finance Review · 2024 — Dareth VirakBoth; Piriyapada Sunida
  4. Factors Influencing University Student Decision to Utilize Mobile Banking in Cambodia: An Extension of UTAUT-2 with SERVQUAL and DIT
    Jurnal Akuntansi dan Perpajakan · 2024 — Homoly, Hong; Bunteng, Long
  5. Factors Influencing Customer Loyalty in Commercial Banks: A Case Study of ACLEDA Bank Plc.
    Cambodia Journal for Business and Professional Practice · 2024 — Pendane, Doung; Phorn, Ngam
  6. Investigating Factors Influencing Consumers’ Purchase Intention and Decisions towards Bubble Tea in Phnom Penh, Cambodia
    Cambodia Journal for Business and Professional Practice · 2024 — Sambath, Phou; Orvatey, Hann
  7. The Impact of Leadership Development Dimensions on Job Satisfaction and Job Performance: Evidence from Private Higher Education Institutions in Cambodia
    Srawung (Journal Of Social Sciences And Humanities) · 2024
  8. Factors Influencing Behavioral Intention to Purchase Online on Facebook Platform: A Case Study in Phnom Penh City
    Journal of ASEAN PLUS Studies · 2023 — Chandara Vorleak; Patamaporn Pongpaibool
  9. Factors Influencing Behavioral Intention to Purchase Online on Facebook Platform: A Case Study in Phnom Penh City
    Journal of ASEAN PLUS Studies · 2023
  10. Challenges and Opportunities of University-Industry Linkages in the Research Field: A Collaboration between a Higher Education Institution and Commercial Banks
    AIB Research Series, Volume 3 · 2023
  11. Factors Hindering University Students to Adopt ACLEDA Mobile
    AUB Research Series · 2022 — Ngam Phorn
  12. Promoting Research Productivity at Cambodian Higher Education Institution from a Leadership Perspective: The Case Study of ACLEDA Institute of Business
    AIB Research Series, Volume 2 · 2022
  13. Factors Influencing Mobile Banking Adoption in Cambodia: The Structuring of TAM, DIT, and Trust with TPB
    Asian Journal of Business Research · 2022
  14. Factors Inspiring Customers to Use Mobile Banking App: The Adoption of Decomposed Theory of Planned Behavior (DTPB) Model on the Study of ACLEDA Unity ToanChet App
    AUB Research Series · 2021 — Tepsopor York; Lundy Sem
  15. The Analysis of Technology Acceptance Model on the Study of Consumer Attitudes toward the Intention to Adopt Mobile Banking App in Cambodia
    AUB Research Series · 2021 — Samros Em; Chanthorn Thab
  16. Consumers’ Attitudes toward Intention to Adopt Mobile Banking: The Adoption of Diffusion of Innovation Theory on the Study of ABA Mobile Bank
    AUB Research Series · 2021 — Sonith Keo; Sothea Seng
  17. Consumer’s Attitudes toward the Intention to Adopt Mobile Payment System: A Study on Mobile Application of ABA Bank in Cambodia
    AUB Research Series · 2021 — Sophaktra Yang; Chanthorn Thab